Fraud in digital marketing campaigns is more present than ever. This is a very important issue since it affects all the companies in the world, from the smallest to the largest, because part of their advertising investment is stolen. To put real facts, there are several...
With the increase in investment in digital advertising, a series of problems have been evidenced that pose new challenges for professionals in this sector, which has caused us to lose only in the US, more than 23,000 million dollars in 2019 at brands and agencies...
For some time now, we have seen how the way of working and selling have turned around 180 degrees, even more if we consider that a high percentage of brands invest an important part of their marketing budget in digital channels as their main platform. Within...
Spending on advertising on mobile apps last year reached more than USD $ 75 billion, and continues to grow. With such a large market, it is not surprising that advertising fraud on mobile devices exists and also continues to increase. On average, fraud affects 11% of...
When you decide to advertise your business online you must make several decisions to try to monetize traffic. Among them there are several options available, the best known are CPC, CPM and CPA. In this post we will talk about the CPM (or Cost per thousand...
According to an AdAge report, it is estimated that 1 in 3 dollars spent on advertising are lost due to fraud. Here are 8 types of human and non-human fraud that may be damaging your business. 1.- Simple bots: They are simple scripts that are executed from...
Perhaps it has happened to you that your Google Ads campaign, which you filtered for a specific geographical area, receives clicks from other countries. For example, if you have a business in Mendoza, Argentina, you may not be interested that people from Bogotá, Colombia can...
Digital advertising fraud has become a major threat to the advertising industry. According to the National Advertisers Association (ANA) in the US, advertising fraud will cost companies an estimated USD $ 6.5 billion in 2017. A recent report by Juniper Research presents an even bleaker...
The easiest and least detectable way to commit click fraud is to create a website that includes advertisements and click on those ads as much as possible to generate revenue. Today there are the so-called "click farms", or "click farms", which are companies located in countries...