23 Sep Digital advertising fraud – Tips!
Fraud in digital marketing campaigns is more present than ever. This is a very important issue since it affects all the companies in the world, from the smallest to the largest, because part of their advertising investment is stolen.
To put real facts, there are several companies or institutions that are dedicated to seriously study the issue of digital fraud (Juniper, ANA, Cheq), providing hard data based on research, which allows companies and people in the middle to reflect on a problem that many do not want to see.
The Juniper company published a report in which it projects a loss of 42 billion dollars for the year 2019. But that’s not all. As the years go by, these numbers will continue to increase, even reaching losses from advertising fraud of nothing more or less than $ 100 billion by 2023. For its part, ANA (National Association of US Advertisers). ) He also did his own investigation, calculating losses of 5.8 billion dollars for the year 2019. Another consultant called Cheq concluded that the losses that will be generated this year by digital advertising fraud will be 23 billion dollars. While the numbers in each report are different, we can come to our own conclusion: fraud losses in digital campaigns are shockingly high and advertising companies are suffering from these consequences, so, in some ways by not taking action, they would be irresponsible
Taking into account the amount of money that moves this industry and the little or no regulation that exists, it is at least expected that large companies that invest in advertising take safeguards, as they do with their internal monies. The solution that companies have to protect themselves from this problem is to use one or more services that audit, detect and / or block all the different types of existing digital fraud.
In Nei Analytics we work to be part of the solution.
https://www.juniperresearch.com/press/press-releases/advertising-fraud-losses-to-reach-42-bn-2019 (Juniper – 2019)
https://www.emarketer.com/content/the-size-of-the-ad-fraud-problem-in-digital-marketing-is-varying (ANA – 2019)
https://www.prnewswire.com/news-releases/cheq-report-online-ad-fraud-to-cost-23-billion-globally-in-2019-300860628.html (Cheq – 2019)
https://www.thedrum.com/news/2019/07/31/mobile-ad-fraud-took-23bn-toll-marketers-the-first-half-2019 (Mobile fraud – first half 2019)
https://www.marketwatch.com/story/countries-with-the-most-and-least-internet-fraud-2015-06-03 (Countries with more and less fraud)